1001 Tips to Increase Your Effectiveness
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"Without a doubt, this is the most comprehensive time-saving idea book ever assembled! The single greatest reason for not becoming as successful as you can, is by being ineffective. This new book features: 57 ways to tame the telephone, 68 methods to more productive meetings, 53 interruption handling ideas, 84 tips to improve secretary/manager, 66 ways on improving verbal and written communication, 32 powerful dictation ideas, 27 stress strategies and 42 ways to burn through paperwork."
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101 Business Ideas
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Price: $15.95
This is a desk manual for sales and marketing executives, and business owners, looking to make their companies grow in an accelerated way by orderly and profitable planning. 101 Proven Ideas offer a gold mine of practical advice. The lasting value is it's marketing presentation concept-work effectively in every area producing steady, profitable, controlled growth. This book includes: put your company ahead, hire successful salespeople, profitable growth despite inflation or recession, good advertising, and maximize selling operations.
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Accounting for the New Business
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Price: $9.95
"Every new business needs to track and evaluate its incoming revenue and outgoing expenditures. That means having a good accounting system. As complex as it sounds, designing an accounting system that works for your business can be made simple. Through liberal use of examples, charts, and illustrations, this book shows how anyone can understand the unique financial information needs of the small business. It includes: the general ledger, accounts receivable and payable, order entry, inventory control, payroll management and fixed assets."
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All-In-One Business Planner
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Price: $9.95
"Every entrepreneur needs to develop a strong plan for business success. This plan must be well formulated, comprehensive, and flexible enough to be changed in response to fast moving markets. Based upon real-world situations, this book shows how to create plans for any area of the new business, including: planning yearly goals, establishing sales activities, monitoring operations, controlling purchasing, implementing personnel procedures, and forecast wages and salaries."
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Business Etiquette
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Price: $9.95
Knowing when to open the door for a colleague or how to accept a gift can often mean the difference in being stagnant in the workplace or being offered that promotion. This easy to follow book guides you through the proper etiquette for all businesspeople. New section regarding sexual harassment in the workplace added.
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Buying Your Own Business
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Price: $9.95
"Buying a new business can be very complex, with large amounts of money changing hands. In addition, many buyers encounter serious problems with their new business after the transaction has been closed. Filled with real cases covering both good and bad transactions, Buying Your Own Business shows every aspect, from identifying opportunities, planning your acquisition strategy, placing fair value on the target business, negotiating fair terms, and closing the deal. It also includes evaluation techniques, legal and tax issues, using intermediaries, and investigating small, family-owned, and troubled companies."
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Cash Copy
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Price: $35.00
Don't even think of creating a brochure, ad, proposal or media kit until after you've read this book. Over 98% of marketing material fail to deliver ... don't let yours be one of them. This book gives you guidelines and formats to help make everything sales pitch you write a success!
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Consultative Selling
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Price: $24.95
"""Provides the sales rep with the ultimate product to sell-customer profit. When profit becomes the product, then other vendors who offer benefits or solutions end up taking the back seat."" ""This defines 'value added' to customer managers…end of conversations.""-J. Kirk Braugher, Software Channels, IBM."
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Contemporary Advertising
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Price: $57.95
"Unbelievable perspective on advertising! It brings the reader from the inception through the evolution of advertising. Explains marketing and advertising. Explains marketing and advertising planning, creative copywrting and design, direct mail and sales promotions. Most complete book we have ever seen."
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Cracking the Japanese Market
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Price: $32.95
"This book provides a clearly written, step-by-step framework for reorienting company thinking, revising corporate strategy, and revitalizing any organization for world class competitiveness. Using vivid examples of Western companies that have both succeeded admirably and failed miserably in Japan, Cracking the Japanese Market is a straightforward examination of what it takes to compete successfully there and by extension in the world today."
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Delivering Knock Your Socks Off Service
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Price: $11.95
This is a guidebook for service professionals working on the front line. It equips you with the savvy and skills you need to deliver unbelievably great service under any circumstance.
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Ed McMahon's Superselling
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Price: $14.95
"Ed McMahon has been selling since he was 16-years-old. There isn't much that he hasn't sold at one time or another. This book was created to make you successful salesperson and to love your work. It's written wonderfully with his humorous style. It is one of the most insightful books on selling and human nature we have reviewed. This book teaches you how to sell anything! Win a sales Academy Award by using the: thousand apologies play, trouble on the line play and hole in the shoe play."
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Financial Freedom
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Price: $9.95
"Multi-level marketing is the epitome of Free Enterprise. It is the entrepreneurial spirit exemplified in multi-level marketing that makes our system second to none! With an initial investment of only about the cost of pair of new shoes, people from every walk of life are carrying second incomes from a few hundred dollars to thousands of dollars per month. This book is a ""how to"" of multi-level, spelled out in a step-by-step manner that will help you succeed in the fastest growing marketing in the world."
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How Hits Happen
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Price: $24.00
Just how do hits happen? How do successful products, movies or music groups become successful? It seems that no matter how much research and marketing money is poured into a product, the biggest hits seem to come out of the blue. But do they really? Throughout this 236 page hardcover book, readers will learn a breakthrough approach to uncovering the hidden patterns behind hits. How Hits Happen provides a practical guide to consumer behavior that is essential for businesspeople everywhere. If you are looking to launch a new product or service, you must invest in this book. If you are on the verge of discovering new talent or creating a new service or invention, you need this book. It is compelling, revolutionary and will help you create the HIT you are looking for!
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How to Become Successfully Self-Employed
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Price: $9.95
"At one time or another, just about everyone has thought of going into business for themselves. No boss to impress, no time-clock to punch, and the only deadline to meet is the one you set. But what about the legal issues? How much money is necessary to get started? How do you get financing? What will the effect be on your yearly tax bill? This outlines: business plan development, financing, business and franchise purchases, marketing, administrative matters, problems solving and personal management."
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How to Start and Operate a Successful Business
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Price: $9.95
"Starting a new business without proper planning and a well thought-out strategy can be a recipe for disaster. How to Start and Operate a Successful Business gives aspiring entrepreneurs the tools they need to build a strong and successful business. Find the right financing, cope with tought times, write a business plan that works, analyze business markets accurately, purchase the right equipment and create innovative business strategies are just a few of the topics covered."
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KISS Guide To Selling
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Price: $18.95
Not only is this 352 page book informative, but it is beautifully printed in full color. KISS stands for Keep It Simple Series of books - and this book is a wonderful way to jump start your sales career and understand how to build winning rapport with clients, deal with objections and develop all the skills you need to close a sale. It actually takes you from the 1st step of the sale to the closing in a simple and easy-to-read format. Master the art of selling with this great book.
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Low Cost Marketing
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Price: $19.95
Strong marketing is critical to increasing visibility and achieving bottom line results. This book shows you how to maximize sales on a shoestring marketing budget.
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Make Big Money in Multi Level Marketing
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Price: $14.95
The author of this book makes over $100,000 annually using multi-level marketing which is a tried and true method of building wealth. It answers your questions, apprehensions and gives you solid advice on what to look for in multi level programs. This is one of the easiest methods of acquiring wealth with minimal effort. The author will guide you through showing you how to launch your career in this lucrative field.
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Marketing Magic
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Price: $9.95
"Marketing Magic offers proven, action-oriented strategies that will help you attract new customers-and keep the ones you have! Packed with over 400 marketing tactics you can apply immediately to your business, it delivers the broad range of marketing techniques you need to succeed in today's changing and challenging marketplace. This book includes: develop and promote your product's competitive advantage, create an identity, broaden distribution and maximize free publicity. "
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Maxi Marketing
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Price: $25.00
A new direction in advertising, promotion and marketing. Turn one-time users into lifetime customers. Cost-effective ideas for advertising, prospecting and cross-selling. Reg. Price $45, On Sale Now!
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MLM
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Price: $11.95
"MultiLevel marketing is on the fastest growing, yet most misunderstood methods of moving products in use today. This book illustrates with examples what MLM is and is not, also outlining how to explain MLM effectively to others. MLM should be used as a training manual, intended to be used as a tool to help you train the people in your organization. Include it in your ""kit"" of information about your program. This method is one of the fastest growing ways to market and now you can cash in!"
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No Bull Selling
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Price: $16.95
"No, this is NOT just another book on selling. Most are written to showcase the author. Hank Trisler is the first, last, and always a salesman. He advocates methods tried and proven ""on the street"" -no canned pitches, manipulation, pressure, or trick closes. This book teaches you how to: open a relationship with the buyer, take the terror out of cold calling, help buyers want to give you an appointment, determine customer's needs, desires, and ability to buy, improve your appearance and voice, lead buyers to a lasting commitment without fear or pressure. Techniques consistent with honesty and openness are elaborated on and are truly hilarious."
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Phone Power
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Price: $29.95
"The telephone can be the most powerful money-making tool ever invented…if you know how to use it. This book outlines all you need to know to cash in big on the multi-billion dollar telemarketing industry. It includes: real-life examples of conversations with prospects, how to overcome common telephone objections, how to use the seven positive words increasing sales immediately, time-saving qualifying results, get past screeners. Locate ""buy"" ability prospects; and, what ""not"" to do. Be an expert with this power-packed book!"
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Profitable Direct Marketing
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Price: $47.95
"This 396 page hardcover book is your guide to starting, improving and expanding any direct marketing operation. Puts emphasis on planning, media, creative work and growth. Every business needs marketing help and this book reads like a textbook giving you all the assistance you need to make your business successful."
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Pure Selling
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Price: $17.95
"Selling today is a professional occupation. More people earn over $50,000 a year in sales than in any other field. To achieve such high career and salary goals, the new sales rep needs the right skills and knowledge to be confident and effective. This information-packed guide leads the reader step-by-step through the selling process, from cold calling to closing a sale. Special emphasis is placed on establishing a professional relationship with the customer. The book includes a daily evaluation program, numerous worksheets, role-playing exercises, and goal-setting guides to help the new salesperson start out right."
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Red-Hot Cold Call Selling
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"The hardest part of selling is getting past the cold call. This book offers you and your sales teams the styles and techniques of seasoned sales pro's that will pay off big in additional income. ""If prospecting is part of your job, then this book should be part of your sales tool kit."" -Sales & Marketing Mgmt."
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Relationship Selling
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Price: $12.95
"How does the entrepreneur market sell something that customers cannot see, touch, or even smell? These are the challenges that face the growing service industry…and which this book addresses. Selling-services-such as word processing, catering, child care and housecleaning-is very different from selling tangible goods, but these services must be marketed, nonetheless. This straight-forward guide explains effective ways to sell a service a service. You can't go wrong using these valuable techniques!"
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Rene Gnam's Direct Mail Workshop
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Price: $49.95
"This is a professional 312 page hardcover book which gives you the author's practical wisdom of his many years in the trenches direct mail experience. You are brought through: Mailing list selection, offers and pricing, ad copy, premiums, sweepstakes, production and much more. It even answers 90% of any postal questions you'll ever have! Direct mail is important to businesses...doing it right is the only way to do it profitably!"
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Sales Scripts That Sell
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Price: $17.95
"Your entire sales department will benefit from this collection of ready-made sales scripts. ""An excellent reference guide for salespeople..chock full of tested selling scripts that yield positive results"" -Russel R. Taylor D.B.A. Director"
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Secrets of Successful Advertising
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Price: $14.95
No matter the size of your business, the key to its success depends on how it is promoted. Most new businesses will fail and most times that failure is related to ineffective advertising and promotion. The techniques revealed in this book will make the difference between your success or failure. Teaches you how to create ads that work, target customers, advertise and lists the "Power Words" that sell!
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Selling
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Price: $47.95
Call this "Sales 101"! It is a complete compendium of sales and salesmanship. Strategies, prospecting, planning, presentations and answering objections are included. Chapters on closing the sale and keeping the sale closed! Actual textbook used in curriculum.
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Selling 101
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Price: $9.95
"Whether you're selling a product or a service, whether you've made a career in sales or are just starting out, Selling 101 shows you how to find new customers, convince decision-makers to take action, organize for peak sales efficiently and increase your sales. Based upon courses the author has run at Fortune 500 companies, Selling 101 with demystify the selling process and help any small business owner build a winning sales team and grow sales quickly. This informative book is a must read for those seeking best selling techniques!"
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Successful Cold Call Selling
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Price: $16.95
"Ideal for new and veteran sales reps alike, here is the perfect primer for a tough, rewarding job." -The Wall Street Journal. Cold calling is hard and tedious work and this book will help you get through the grind and be successful doing so.
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Talking Your Way To The Top!
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The Executive's Guide To Public Speaking. Without skills of being able to address small and large groups you will have problems advancing in the business world. Regardless of your speaking skills, this book will help you rid yourself of anxiety, improve confidence and keep your audiences interested.
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That's A Good One!
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Price: $8.95
How to lead with humor. Learn the importance of humor in the marketplace. How to set your company policies, use humor to strengthen your communications and use humor in the workplace to increase your sales and productivity.
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The Power of Exhibit Marketing
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Price: $15.95
"Trade shows are an attractive way to promote a product or service. Companies spend more than $12 billion a year at shows. The show floor is a battle ground, as participation grows. To succeed, you must research, plan, and prepare. This books shows you how to: choose the right trade shows, identify and approach buyers, create dynamic presentations, make money with effective follow-ups and maximize booth locations. This expert will help you get on-site sales and generate leads."
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The Roaring 2000s
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Price: $24.95
"Learn how to build the wealth and lifestyle you desire in the greatest boom in history. According to the author, how and where we work and live is about to change more drastically than at any time in our history due to the convergence of the mainstreaming of the Internet and other technologies and the peak spending years of the aging baby boomers. This will result in the greatest boom in history and an unprecedented opportunity for investors and entrepreneurs, great buys in real estate, and a wealth of high-quality lifestyle choices for the savvy people who anticipate these changes."
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The Small Business Valuation Book
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Price: $9.95
"Determining the value of a small business can seem like an obscure and incomprehensible art form, of interest only to potential buyers and sellers, and only when a business is about to change hands. The situation is complicated by the fact that there are a number of different ways to set a value on business. This invaluable resource offers easy to use techniques for determining fair price, resolving disputes, and minimizing taxes."
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Tough Calls
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Price: $14.95
"""One of the best sales guides I have ever read. Marketers need help in gaining market share and increasing margins; I particularly like the consultative point of view."" -Steven T. Florion, President and CEO, The Conde Nast Publications Inc."
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Up Against the Wal-Marts
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Price: $14.95
Offers all retailers - but especially small ones-with a step by step plan to effectively compete. The authors offer no panaceas, just ways to work hard, but intelligently, to survive in the retail jungle. Now, more than ever with the influx of these big box stores, retailers need this book.
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Yellow Pages Advertising
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Price: $19.95
"Find out how to get the most mileage out of your Yellow Pages advertising dollars, increasing sales as cost-effectively as possible. Get expert answers to your most critical questions, and watch your sales soar: what ads pull greatest response, which directories and under what headings, how much to spend, gauging success beforehand and avoiding common money-wasting mistakes."
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