10 Cornerstones of Selling
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"This book is loaded with more than 101 actual selling points, statements, definitions and examples backed with real-life scenarios showing how other salespeople have succeeded! Discover for yourself: who should romance the sale; when to ask the right questions, how to respond professionally to customer objections, what buying signals are and how you can respond to them; the WIIFM technique, and why it is important; and more."